Step 4:On Page Search Engine Optimization

Now, you should have a blog full with content you have passionately written. It should be
a very interesting grapevine for the community of your chosen niche, as opposed to a
lifeless factsheet.
However, no matter how delicious your content is, if there is nobody to read it you can’t
generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you
must offer attractive information. Simple enough.
However, to get traffic onto your site, you have to think backwards. Where do people
look when they need information? Yes, they search using search engines like
www.google.com, www.yahoo.com and www.msn.com, to name a few more popular
ones. So, to get these people on your blog, your blog needs to rank high on search result
pages of these search engines. When these people search for information through the
search engines and see your site among the top results, they will naturally click through
to your blog!
The art of getting your blog or website onto high rankings on search result pages is called
search engine optimization. It is a very complex and hard subject to master, but that
doesn’t stop us from learning simple yet effective techniques to conquer the search
results for certain keywords. The more complex techniques are usually needed to fight for
very competitive and general keywords such as “fat loss”, but I’ll teach you how to
overcome that later.
For now, let’s determine the keywords that you want to optimize your site for. For
example, your blog talks about tech gadgets. Now, you’d want to check in Google
whether it is a very competetive keyword. At this time of writing, there are 29, 000 ,000
search results. Think you can beat 29, 000, 000 sites at your first attempt? I don’t think
so.
Now, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead.
At this time of writing, Google lists 792, 000 results. That’s more manageable, but you’d
like to search for more focused keywords. However, let’s optimize your blog for
“technological gadget” just for the sake of learning.
First, you have to pay attention to the title of your blog. Since you’re optimizing for
technological gadgets, you need to have that exact phrase in your blog title. For example,
a line like “Your Best Technological Gadget Blog!” would work great. You can change
the title of your blog in the Blogger control panel or the Wordpress blog when you’re
creating it. If you’re proficient with HTML, you can even do that on other blog engines
like Moveable Type. Bottom line? Learn a little HTML!
Other than that, your page heading should also contain the term you’re optimizing for.
The page heading is the bit of text in your code that is enclosed within the

and

tags. This is important as it tells the search engines what your page is about (in this
case, “technological gadgets”). Since we’re posting a blog, the

tags are
usually the post titles, so remember to include the term there whenever relevant.
One last bit, you should also sprinkle the words “technological gadgets” in your posts
whenever possible. The frequent occurrence of that phrase in your blog will hint the
search engines that your blog is really relevant to that topic.
However, this is the most important bit of all. Always keep in mind that you’re writing
for real life people who read your blog to obtain information, so it is very stupid to spam
your blog with keywords! In fact, if you do that, the search engines will end up thinking
you’re spamming and drop your ranking further down into oblivion… So keep in mind!
Write for humans, not search engines!

Step 3 : Blog Content Brainstorming

Face the fact – your blog needs to be regularly updated to maintain its readership! Hence,
you must always find fresh topics to write about, and we’re going to discuss how to do
just that in this step.
We have discussed how to write attractively, so now we are going to discuss what we are
going to write on. The very first option that I think a blogger should write on is a topic
that he or she feels passionate and interested in. You’ve chosen to make blogging your
career because you want to escape a mundane job – forcing yourself to write about
something that you’re not interested in is as torturous as as your mundane job!
The other reason I ask you to write about something you’re passionate about is because
your feelings and emotion shows through your writings! If you feel indifferent to a
certain subject but still write about it just for the sake of it, your readers will notice it.
Remember the advice about writing with a personality? Forcing yourself to write will not
establish a welcoming style at all.
Once you have chosen your main theme, start posting to your blog about it and make it a
habit to post at least once every day, even if it’s only a comment on the newspaper article
you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you
moving. First, you might just budge an inch, and later trudge slowly on until you finally
reach your full speed. Then, it’ll take a lot of effort to stop you instead!
However, no matter how well you know your topic, your brain is bound to get exhausted
over some time, so here are methods to brainstorm for content for your blog.
1) The very best way to brainstorm is to see what other bloggers have to say about stuff
happening in your field of discussion. And the very best way to find related blogs is
to use http://blogsearch.google.com/ or www.technorati.com. There are other decent
search tools too, you just have to look around. From other blogs, you can gather more
knowledge on your subject and you can also comment on what others have to say on
your own blog!
2) Once you’ve established contacts with other bloggers in your field, you’ll have quite
an unexhaustible “conversation” ongoing, so you’ll not need to actively search for
content to write about. However, if you’re still stuck, search for news articles related
to your niche in the local newspaper or online through sites like
http://news.google.com and http://news.yahoo.com.
3) You can also have conversations with people with the same interest as you in the
particular niche you choose, so you will eventually build up a bank of questions and
answers and interesting discussions to write about in your blog. To do this, join
forums related to your niche, but don’t join every forum there is out there. Stick with
one or two with the biggest number of members or the one which is most focused on
your niche. This will also come in handy much later in gaining traffic and generating
profits.
Remember to keep up your momentum of posting at least once per day (or more if you
have a lot of content to write about) so that the major search engines will know that your
blog has fresh content everyday. This will attract the search engines to spider your page
on a more frequent basis, hence gaining you extra traffic.
Don’t worry about the paragraph above about generating traffic and search engines,
because we’re going to talk about that in more detail later. For now, remember to keep a
consistent effort everyday and build up momentum like that of a locomotive!

Step 2 :Blog Content

Today, we’re going to discuss the type of content that is suitable for your blog in order to
make it profitable. First off, I want you to understand that there is no fixed scope that
your blog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable blog and a non-profitable blog is the way
the blog is written. Just imagine, would you prefer to read your university professor’s
lecture notes or the latest novel by your favorite author?
You may prefer to read the novel because it appeals more to your interest, or because it is
not as mind-numbing as the lecture notes by your professor. However, the most important
point is people like to read “light” stuff most of the time. You see, when people log on to
your blog, they are not only looking for information – they are also looking for
information they can obtain easily, and better still in a relaxed manner.
So, to attract more visitors as well as to keep your current visitors coming back for more,
it is very important to add a human touch to your blog posts. This can be done by simply
imagining you’re talking about a certain topic with your personal friend. An extra bonus
for your readers would be a great sense of humour, so try to add funny comments in your
articles where they are suitable.
Another important key point is to avoid addressing your reader as a plural unit. What I
really mean is you should not write as if you’re preparing a speech. Instead, you should
write as if you’re having a conversation to a single person because this will make your
visitor think of you more as a personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality through your words.
Human beings are very curious creatures, so naturally your visitors would want to know
as much about you as the information you’re offering them.
Having a distinctive personality in your blog would make a world’s difference between
your blog about gadgets and all the other blogs about gadgets out there. This is a lot like
creating your own brand name, where people immediately remember your blog’s name
when they need to find out information about gadgets, just like how people immediately
think of McDonald’s for fastfood or Nike for sportswear.
So, the lesson for today is to simply write as an equal friend to your visitors, write to
them as if you’re talking to a single person and establish your own personality on your
blog.

Step 1:Setting Up Your Blog

Blogging is a lucrative source of profit and blogs are easy to set up and maintain. Imagine
a life where you are paid to write on stuff that interests you, whenever you want,
wherever you are. The mere flexibility of blogging makes it easy for you to just kick
back, relax and go on a vacation whenever you feel like it.
In this step, we are going to look into the profitability of a blog and set up a blog of our
own at no cost! Interested? Read on!
First, we need to obtain a blog. There are several options – host a blog on your own
domain or get a free blog. For starters, let’s talk about the free blogs. You can obtain a
free blog at www.blogger.com or the newer (and better!) www.wordpress.com. If you are
a techie, you must have heard of Wordpress, a free blog engine that is robust and
infinitely expandable.
Blogger.com is actually owned by Google, so it will be detected on Google’s radar faster
and you will be indexed faster. Wordpress.com, however, is a relatively new option so I
have no comparison on the speed of getting indexed by search engines. However,
Wordpress is better in the sense that it has more advanced features such as Trackbacks
and Categories. You can also manage your sidebar links more efficiently (more about this
later).
Get a free blog at either Blogger.com (http://www.blogger.com/signup.g) or Wordpress
(http://wordpress.com/signup/). Then, familiarize yourself by posting your first post on
your blog and tinkering around with the options and templates.
Here are a few common “blog-related” words to help you out:
1) Permalink – Permalink stands for permanent link, which is a URL (uniform resource
locator) that leads to an individual post that you make in your blog.
2) Trackback – When you post about someone else’s blog post elsewhere, your post will
show up in their “trackback” section. This feature, however, is not available with a
Blogger.com account.
3) Pinging – Blogging seems to be paired with pinging almost every time either one is
mentioned nowadays. Pinging is actually the action where a certain aggregator is
notified whenever your blog is updated, so that the aggregator may show the newest
post of your blog on their website. This is a useful way to gaining traffic, which we
shall discuss later.
For now, I shall leave you testing out your new blog and the features that come included
with it. In the next steps, we shall discuss the many ways we can gain profit from a blog,
as well as tips on how to write posts that keep visitors glued and keep coming back for
more!

The Secret Formula to make your blog pay!!

The internet had witnessed in the past years a new type of cyber communities known as
BLOGS. In a blog everyone is a webmaster who can share jokes, ideas, emotions, advice,
and anything that can be translated into words; making them popular sites that are visited
about 10000 times a month!!
In this ebook we teach you how you can create your OWN blog, make it as popular as
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Before you start reading the rest of this ebook we would like you to note that building a
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looking for an instant get rich scheme then this book is not for you!!
In this book we guide you through 10 essential steps to create a successful, interesting
and profitable blog that can, at the end, generate money 24/7 even if you are asleep.
How is this possible???
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