Monday, May 26, 2008

Step 3 : Blog Content Brainstorming

Face the fact – your blog needs to be regularly updated to maintain its readership! Hence,
you must always find fresh topics to write about, and we’re going to discuss how to do
just that in this step.
We have discussed how to write attractively, so now we are going to discuss what we are
going to write on. The very first option that I think a blogger should write on is a topic
that he or she feels passionate and interested in. You’ve chosen to make blogging your
career because you want to escape a mundane job – forcing yourself to write about
something that you’re not interested in is as torturous as as your mundane job!
The other reason I ask you to write about something you’re passionate about is because
your feelings and emotion shows through your writings! If you feel indifferent to a
certain subject but still write about it just for the sake of it, your readers will notice it.
Remember the advice about writing with a personality? Forcing yourself to write will not
establish a welcoming style at all.
Once you have chosen your main theme, start posting to your blog about it and make it a
habit to post at least once every day, even if it’s only a comment on the newspaper article
you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you
moving. First, you might just budge an inch, and later trudge slowly on until you finally
reach your full speed. Then, it’ll take a lot of effort to stop you instead!
However, no matter how well you know your topic, your brain is bound to get exhausted
over some time, so here are methods to brainstorm for content for your blog.
1) The very best way to brainstorm is to see what other bloggers have to say about stuff
happening in your field of discussion. And the very best way to find related blogs is
to use http://blogsearch.google.com/ or www.technorati.com. There are other decent
search tools too, you just have to look around. From other blogs, you can gather more
knowledge on your subject and you can also comment on what others have to say on
your own blog!
2) Once you’ve established contacts with other bloggers in your field, you’ll have quite
an unexhaustible “conversation” ongoing, so you’ll not need to actively search for
content to write about. However, if you’re still stuck, search for news articles related
to your niche in the local newspaper or online through sites like
http://news.google.com and http://news.yahoo.com.
3) You can also have conversations with people with the same interest as you in the
particular niche you choose, so you will eventually build up a bank of questions and
answers and interesting discussions to write about in your blog. To do this, join
forums related to your niche, but don’t join every forum there is out there. Stick with
one or two with the biggest number of members or the one which is most focused on
your niche. This will also come in handy much later in gaining traffic and generating
profits.
Remember to keep up your momentum of posting at least once per day (or more if you
have a lot of content to write about) so that the major search engines will know that your
blog has fresh content everyday. This will attract the search engines to spider your page
on a more frequent basis, hence gaining you extra traffic.
Don’t worry about the paragraph above about generating traffic and search engines,
because we’re going to talk about that in more detail later. For now, remember to keep a
consistent effort everyday and build up momentum like that of a locomotive!



Thursday, May 22, 2008

Step 2 :Blog Content

Today, we’re going to discuss the type of content that is suitable for your blog in order to
make it profitable. First off, I want you to understand that there is no fixed scope that
your blog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable blog and a non-profitable blog is the way
the blog is written. Just imagine, would you prefer to read your university professor’s
lecture notes or the latest novel by your favorite author?
You may prefer to read the novel because it appeals more to your interest, or because it is
not as mind-numbing as the lecture notes by your professor. However, the most important
point is people like to read “light” stuff most of the time. You see, when people log on to
your blog, they are not only looking for information – they are also looking for
information they can obtain easily, and better still in a relaxed manner.
So, to attract more visitors as well as to keep your current visitors coming back for more,
it is very important to add a human touch to your blog posts. This can be done by simply
imagining you’re talking about a certain topic with your personal friend. An extra bonus
for your readers would be a great sense of humour, so try to add funny comments in your
articles where they are suitable.
Another important key point is to avoid addressing your reader as a plural unit. What I
really mean is you should not write as if you’re preparing a speech. Instead, you should
write as if you’re having a conversation to a single person because this will make your
visitor think of you more as a personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality through your words.
Human beings are very curious creatures, so naturally your visitors would want to know
as much about you as the information you’re offering them.
Having a distinctive personality in your blog would make a world’s difference between
your blog about gadgets and all the other blogs about gadgets out there. This is a lot like
creating your own brand name, where people immediately remember your blog’s name
when they need to find out information about gadgets, just like how people immediately
think of McDonald’s for fastfood or Nike for sportswear.
So, the lesson for today is to simply write as an equal friend to your visitors, write to
them as if you’re talking to a single person and establish your own personality on your
blog.



Monday, May 19, 2008

Step 1:Setting Up Your Blog

Blogging is a lucrative source of profit and blogs are easy to set up and maintain. Imagine
a life where you are paid to write on stuff that interests you, whenever you want,
wherever you are. The mere flexibility of blogging makes it easy for you to just kick
back, relax and go on a vacation whenever you feel like it.
In this step, we are going to look into the profitability of a blog and set up a blog of our
own at no cost! Interested? Read on!
First, we need to obtain a blog. There are several options – host a blog on your own
domain or get a free blog. For starters, let’s talk about the free blogs. You can obtain a
free blog at www.blogger.com or the newer (and better!) www.wordpress.com. If you are
a techie, you must have heard of Wordpress, a free blog engine that is robust and
infinitely expandable.
Blogger.com is actually owned by Google, so it will be detected on Google’s radar faster
and you will be indexed faster. Wordpress.com, however, is a relatively new option so I
have no comparison on the speed of getting indexed by search engines. However,
Wordpress is better in the sense that it has more advanced features such as Trackbacks
and Categories. You can also manage your sidebar links more efficiently (more about this
later).
Get a free blog at either Blogger.com (http://www.blogger.com/signup.g) or Wordpress
(http://wordpress.com/signup/). Then, familiarize yourself by posting your first post on
your blog and tinkering around with the options and templates.
Here are a few common “blog-related” words to help you out:
1) Permalink – Permalink stands for permanent link, which is a URL (uniform resource
locator) that leads to an individual post that you make in your blog.
2) Trackback – When you post about someone else’s blog post elsewhere, your post will
show up in their “trackback” section. This feature, however, is not available with a
Blogger.com account.
3) Pinging – Blogging seems to be paired with pinging almost every time either one is
mentioned nowadays. Pinging is actually the action where a certain aggregator is
notified whenever your blog is updated, so that the aggregator may show the newest
post of your blog on their website. This is a useful way to gaining traffic, which we
shall discuss later.
For now, I shall leave you testing out your new blog and the features that come included
with it. In the next steps, we shall discuss the many ways we can gain profit from a blog,
as well as tips on how to write posts that keep visitors glued and keep coming back for
more!

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